Rauma offers trending travel experiences in 2026 – vacation, nature, and engaging activities
News
Rauma’s tourism year kicked off strongly at the MATKA2026 travel fair in Helsinki on January 15-18. In 2026, tourism is increasingly driven by experiential offerings, efficient use of time, and meaningful experiences. Younger travelers, such as Generation Z, as well as nature and food tourism enthusiasts, are particularly shaping global travel demand.
Rauma’s appealing tourism offerings respond to these key travel trends. The city provides a diverse range of destinations year-round. Rauma’s top attractions include two UNESCO World Heritage Sites, Sammallahdenmäki and Old Rauma, as well as the archipelago and a wide range of events.
– Travelers are increasingly seeking experiences that feel meaningful and personal. The experiences in Rauma combine nature, culture, and active participation, says Irene Villanen, City of Rauma’s Tourism Manager.
Travel trends in Rauma for 2026:
Experiential food tourism: Rauma is a paradise for food lovers! At the Old Rauma Brewery, you can join a traditional sahti tasting. Nature and wilderness guides offer multi-course unique dinners in the forest, and the cafés and restaurants in Old Rauma are sure to delight everyone.
Quick and memorable visits: Easily accessible, short-trip options offer intense and memorable experiences. A perfect weekend destination featuring two UNESCO World Heritage Sites!
Nature-based experiences: The Rauma archipelago, which is part of the Bothnian Sea National Park, along with hiking trails and nature experiences, enables restorative wellness experiences. In Rauma’s archipelago, you can see the stars brighter and enjoy the best night’s sleep of your life!
Event tourism: Unique festivals such as the city festival Pitsiviikko, Blue Sea Film Festival, and Rauma Blues offer opportunities to extend your stay around the event in summer. Visitors at the Christmas in Lace Town can experience a unique atmosphere at the UNESCO World Heritage Christmas market!